senior

Hire a Product Engineer

Max Fritzhand is a Product Engineer who combines deep technical skills with strong product thinking. Unlike pure engineers who build to spec or product managers who manage roadmaps, Max operates across the full spectrum: identifying user problems, designing solutions, implementing features, measuring impact, and iterating. His product engineering approach has driven Bolta to 500+ users and 30+ tools, HandyApp through a successful B2C→B2B pivot, and NGA's Design System to org-wide adoption.

Core Responsibilities

Identify user problems through research, analytics, and direct feedback — not just implementing specs

Design, build, and ship features end-to-end with ownership from ideation to production monitoring

Instrument product analytics that measure real user behavior and inform feature iteration

Make pragmatic build-vs-buy decisions that balance speed, quality, and long-term maintainability

Collaborate across design, engineering, and business teams to align technical decisions with product vision

Related Skills

Product Strategy & LeadershipReactNext.jsTypeScriptAI & Machine Learning
#product#engineering#fullstack#ownership#impact

Frequently Asked Questions

What does it mean to be a Product Engineer vs. a Software Engineer?
Product Engineers own outcomes, not just outputs. Max doesn't just write code to fulfill tickets — he identifies problems worth solving, designs solutions, implements them, and measures whether they work. At Bolta, this means building the 30+ tools users actually adopt, not the features that look good on a roadmap.
How does Max Fritzhand measure product impact?
Max instruments product analytics to track what users actually do: feature adoption rates, engagement depth, conversion funnels, and retention signals. At HandyApp, he introduced quarterly roadmap reviews tied to these metrics. At Bolta, 500+ user engagement patterns directly inform feature prioritization.
Can Max Fritzhand work without a product manager?
Yes. As Bolta's founder, Max handles the full product lifecycle: user research, feature prioritization, design, implementation, deployment, and analytics. He can work with PMs to accelerate delivery, but he's equally effective driving product direction independently.

Hiring a Product Engineer?

Review Max Fritzhand's full background or start a direct conversation about how he can bring high-impact engineering to your team.

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